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đŠ What youâll get out of this newsletter: Why your past self might be the thing holding you back, and how to grow without burning everything down.
We spend so much time building ourselves â a reputation, a style, a set of beliefs, a âlaneâ â that we forget those identities were never supposed to be permanent.
Eventually, your old identity becomes a cage. Comfortable. Familiar. And slowly suffocating.
You probably built it. You curated it, got praised for it, maybe even made money off it. But now itâs too small... and itâs quietly keeping you stuck.
Today, weâre breaking down how to know when youâve outgrown a version of yourself, and what to do about it.
1ď¸âŁ You confuse consistency with integrity.
You think, âBut Iâve always been this person.â As if changing your mind is a betrayal. Itâs not. Itâs evidence that youâre learning.
2ď¸âŁ Youâre addicted to the praise you used to get.
The version of you people loved might not be the one thatâs best for you anymore. Letting go of that validation feels risky... because it is.
3ď¸âŁ You donât want to start from scratch.
Thereâs comfort in being good at something. Reinventing means being bad again â uncertain, awkward, invisible. Most people arenât willing to be that vulnerable twice.
4ď¸âŁ Youâve tied your self-worth to being consistent with your past.
Youâre not just afraid to pivot. Youâre afraid of what it says about all the time you spent becoming who you are now. But change doesnât erase the past... it honors it.
đ§ The longer you stay in a role youâve outgrown, the more you start to resent it.
That resentment isnât a failure. Itâs a signal that youâre overdue for change.
Example: A designer whoâs known for one aesthetic might resist trying new styles. But their creativity will slowly die if they only create what gets likes.
đ§ You donât need to blow everything up. You just need to stop pretending.
Growth doesnât require a dramatic rebrand. It starts with honesty... with yourself, then others.
Example: A founder who evolves from builder to advisor doesnât need to ditch everything. They just need to say out loud what theyâre actually excited about now.
đ§ Youâre not starting over. Youâre starting next.
Everything youâve done comes with you. Youâre not abandoning your past â youâre building on it.
Example: James Clear didnât ditch his identity as a weightlifter to become a habits writer. His old life gave his new one depth.
đ§ You can outgrow something quietly.
Reinvention doesnât have to be announced. Sometimes itâs just choosing different inputs, different people, different projects... until your life looks different.
Example: You donât need to explain a pivot. Just move differently. Let people catch up.
Youâre not stuck... youâre just loyal to a version of yourself that no longer fits.
Itâs not weakness to change. Itâs intelligence.
People might miss the old you. Thatâs okay. Theyâre not the ones building whatâs next.
Growth doesnât ask for approval. It asks for alignment.
Well⌠I am currently at a bachelorette party in Vegas.
23 year old Alex? Wouldâve been the last one standing. Dancing 'til 4am. Living for the chaos.
33-year-old Alex? Already plotting when I can sneak away for a nap and some quiet.
And Iâm not mad about it. I love this version of me more.
Not because sheâs âbetterâ⌠but because sheâs honest. She doesnât force herself to perform an identity sheâs outgrown.
This one fits better now.
Thatâs it. Wish me luck.
Iâve reinvented myself multiple times... quietly, awkwardly, and sometimes reluctantly. Sometimes on purpose, sometimes because life forced my hand.
There were chapters I clung to for too long because they were working. Or because people liked them. Or because I didnât know who Iâd be without them.
But hereâs what I know now:
If you ignore the nudge to evolve, your work starts to feel hollow.
You donât owe anyone consistency⌠except yourself.
Change doesnât mean you were wrong.
It just means youâre ready.
Falling forward,
Alex Friedman (@heyalexfriedman)
P.S. If you are looking for part-time roles while you build your thing, subscribe to our sister newsletter FounderGigs!
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