The Genius Guide to Standing Out

Most people don’t even realize they’re blending in.

They follow what works, regurgitate jokes they see on social media, copy what’s trending, and wonder why nobody notices them.

But here’s the truth: If you want to grow, whether in business, as a creator, or in your career, standing out isn’t optional. It’s necessary.

The ones who win aren’t just the hardest workers. They are the ones who position themselves differently, create contrast, and make people care.

Today we’re breaking down exactly how to do that.

Why Most People Struggle to Stand Out

1️⃣ They try to appeal to everyone.
If you are trying to grow an audience, build a brand, or sell something, a broad message won’t get you there. The more specific you are, the more you attract the right people.

2️⃣ They copy without adding their own twist.
Following trends might feel safe, but it won’t make you memorable. The ones who break through aren’t just repeating what works… they are putting their own spin on it.

3️⃣ They don’t have a clear perspective.
You don’t need groundbreaking ideas to stand out. You need a unique take, a fresh way of framing those ideas that makes people stop and think.

4️⃣ They don’t know who they are.
How can you build an identity if you haven’t defined what you stand for? If you aren’t clear on your values, beliefs, and style, it’s hard to create something that truly feels yours.

5️⃣ They hesitate to show up as themselves.
Trying to fit a mold makes you forgettable. People connect with people, not perfectly polished brands. The more you embrace your quirks, opinions, and real voice, the more you attract those who resonate with you.

Genius Tips: How to Stand Out

🧠 Your niche isn’t what you talk about, it’s how you talk about it.

• Two people can cover the same topic, but the one with a distinct voice and style wins.

• Example: Hundreds of people talk about marketing. The best ones make it entertaining, controversial, or refreshingly simple.

🧠 People don’t remember generalists. They remember specialists.

• If you are trying to build an audience or a business, become known for one thing first. Expand later.

• Example: Before he was a business mogul, Elon Musk was the Tesla guy. Before she was a media giant, Oprah was the talk show queen.

🧠 Different isn’t enough. You need to be different in a way that matters.

• Standing out for the sake of it won’t get you anywhere. You need to be distinct in a way that adds value.

• Example: Apple didn’t just make computers. They made beautiful, user-friendly computers that changed how people interacted with technology.

Genius Takeaways

• The easiest way to win? Be different in a way that matters.

• If you feel invisible, it’s not because you aren’t good enough. It’s because you aren’t distinct.

• People remember perspective, personality, and positioning. Nail these, and you’ll never blend in.

Want to go deeper?

Reply to this email and tell me: What’s your biggest struggle with standing out? I’ll personally reply <3 or better yet shoot me a DM or tweet at me! I’d love to hear your story.

And on a personal note…

I just want to take a moment to say thank you.

Launching this newsletter was one of the scariest things I’ve done recently, and your support has meant everything. Every message, note of encouragement, and share hasn’t gone unnoticed. I appreciate it more than I can say.

A special thank you to those of you who have shared this with friends. Because of you, we’re seeing new sign-ups every day from referrals, which feels like the biggest win. The goal has always been to create something so valuable that people want to share it, and seeing that happen in real time is incredible.

If you have any feedback, thoughts, or just want to say hi, my team and I read every reply. We'd love to hear from you.

Until next time,
Alex Friedman

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