The Genius Guide to Turning Your Expertise Into a Service

A good friend of mine used to run operations at a fast-growing startup.

Her title? “Chief of Staff.”
Her actual job? Therapist, strategist, project manager, last-minute pitch deck fixer, culture keeper, and unofficial onboarding department.

She got burnt out, left her job without a plan, and after leaving, still felt stuck.
Her résumé was impressive, but she had no idea what service she could offer.

“I did everything, but none of it has a name,” she told me.

So here’s what we did: we unpacked her invisible expertise, named the results she created, and turned her experience into a premium service for founders overwhelmed by operational chaos.

Three months later, she was booking clients and having a blast.

Her zone of genius had been there all along.
It just needed to be translated.

You’ve probably built up a mountain of expertise—across jobs, side hustles, life—and it’s sitting there, unused.

Not because it isn’t valuable.
Because you haven’t turned it into something usable…

Here are some simple guidelines to consider when turning you’re expertise Into a service.

Start by asking: What have I actually done? Not what your job title said—but the hats you wore, the problems you solved, the things you were asked to do because “you’re good at it.”

You’re probably sitting on a goldmine of cross-functional strengths. List them. Own them.

Where do those experiences overlap? There’s a pattern in what you enjoy, what people trust you with, and what gets results. That’s your signal.

Your magic isn’t random. There’s a theme in what you’re good at, what people ask for, and what lights you up. That thread? That’s your offer waiting to happen.

Expertise isn’t valuable until someone understands how it helps them. Frame your service not around your skillset, but the outcome you help someone achieve.

People don’t pay for coaching.
They pay to make a decision, break a habit, close a deal, feel better, move forward.

People don’t buy “branding strategy.”
They buy, “I finally feel confident sending people to my website.”

Reframe your work from what you do to what it does for them.

A good service is concrete, not vague. Package it. Define a process. Build a container for your genius.

Think:

Your service should feel like a bridge from stuck → result.

A great service is specific, time-bound, and transformational.

This is where most people go wrong.
They build something marketable but miserable.

Your service should energize you, not drain you.
If you hate meetings, don’t offer 1:1 calls.
If you love structure, build a repeatable framework.

Here’s the trick most miss: Don’t just build something that sells—build something you actually want to do, every week, every day.

Your service should serve you, too.

If you’re feeling like my friend did, floating between jobs, titles, or industries, wondering what’s next, just know this:

You already have the raw material.
You’ve lived it. Solved it. Helped others with it.
Now you just need to name it, package it, and offer it.

If this stirred something in you, reply to this email.
Tell me the thing you’ve always been great at.
I’ll help you spot the service inside.

— alex 💭 (@heyalexfriedman)

P.S. want to dive in a little deeper on figuring this out for yourself?

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